WhatsApp Business

WhatsApp Business in a shared team inbox

Shared inbox, templates, automation and AI on the WhatsApp Business Platform.

Available on every plan. WhatsApp conversation fees are passed through at cost plus 8%.

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How the WhatsApp Business integration works

Inno Message connects to the WhatsApp Business Platform so your whole team can answer WhatsApp messages from one shared inbox. You can reply within WhatsApp's customer-service window, send approved template messages outside it, automate routing and replies, and let AI agents resolve routine questions on WhatsApp.

Who it's for: Any business whose customers prefer WhatsApp, from a single support number to many regional numbers.

Illustrative view of WhatsApp Business in Inno Message.

One number, the whole team

The WhatsApp Business app on a single phone does not scale past a few people. Through the Business Platform, everyone works the same number from the shared inbox, with assignment, notes and history.

Shared team access

Many agents answer one WhatsApp number without sharing a phone.

Templates

Send Meta-approved template messages for notifications and to restart conversations.

Automation

Route, tag and auto-reply to WhatsApp messages with workflows.

AI on WhatsApp

AI agents resolve routine WhatsApp questions on Business and Enterprise.

Set it up

  1. Connect your number

    Add a WhatsApp Business Platform number from channel settings and complete Meta's business verification.

  2. Add templates

    Create message templates for notifications and submit them to Meta for approval.

  3. Route and reply

    Set routing rules for WhatsApp and start answering from the shared inbox.

Details

Platform
WhatsApp Business Platform (Cloud API).
Messaging rules
Free-form replies within the 24-hour customer-service window; approved templates outside it.
Pricing
Meta conversation pricing plus an 8% margin, with a live cost calculator in the app.
API
Send with POST /v1/messages and "channel": "whatsapp"; receive via message.received webhooks.

Questions about WhatsApp Business

How is WhatsApp priced in Inno Message?
You pay Meta's WhatsApp conversation pricing plus an 8% margin, on top of your plan. The app includes a live cost calculator.
Can I message customers who have not written to us recently?
Yes, with a Meta-approved template message. Free-form messages are allowed within 24 hours of the customer's last message.

More answers in the Inno Message FAQ.

Related

All integrations

Connect WhatsApp

Add a number, verify with Meta, create templates.

Learn more

Unified inbox

Every channel in one queue, with assignment, internal notes and full customer history.

Learn more

AI agents

Autonomous resolution of routine questions, grounded in your knowledge base.

Learn more

E-commerce & retail

Order updates, returns and pre-sale questions across WhatsApp, chat and email.

Learn more

See WhatsApp Business with your own channels

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